
MyCashflow's Shopping Ads extension allows you to integrate your online store with Google Merchant Center and advertise your online store's products in Google's services.
MyCashflow's Shopping Ads service includes the following features:
- a Google product feed for your online store
Thanks to automatic updates, your products' details are always up-to-date in Google services.
- Google Search ads, Smart Shopping campaigns & Display ads.
Smart Shopping campaigns are a combination of Shopping campaigns and Display network remarketing campaigns aimed at optimizing conversion values, outreach and price bids. The campaigns are displayed, for example. in the Google search, Display network, YouTube and Gmail.
Learn more about Smart Shopping campaign ad types in the Google support site.
- Creating Smart Shopping campaigns and managing their budgets directly in the admin panel.
- Monitoring the results of Smart Shopping campaigns in the store's admin panel.
Attributes
MyCashflow's Shopping Ads service includes the following features:
- a Google product feed for your online store
Thanks to automatic updates, your products' details are always up-to-date in Google services.
- Google Search ads, Smart Shopping campaigns & Display ads.
Smart Shopping campaigns are a combination of Shopping campaigns and Display network remarketing campaigns aimed at optimizing conversion values, outreach and price bids. The campaigns are displayed, for example. in the Google search, Display network, YouTube and Gmail.
Learn more about Smart Shopping campaign ad types in the Google support site.
- Creating Smart Shopping campaigns and managing their budgets directly in the admin panel.
- Monitoring the results of Smart Shopping campaigns in the store's admin panel.
Pricing
- continuous integration between MyCashflow and Google which keeps your online store's product details up-to-date in Google ads
- the assistance of MyCashfow's Google expert, who helps you specify your online store's goals as well as creates and optimizes your advertising campaigns accordingly
- monthly reporting and consultation with a Google expert from MyCashflow
- in conjunction with MyCashflow service fees
- in advance, according to your campaign budget
- afterwards, according to the realized spending of your ads
- in advance via Google (requires configuring payment details in your Google Ads account)
Your choice of billing method never incurs any extra costs. The MyCashflow billing option includes VAT which you can deduct from your store's VAT payments. When billed by the Irish Google subsidiary the VAT of ad budgets is by default 0 % as per the EU community sales directives.
Availability
Shopping ads are available in several countries. The language and currency used in the ads can be configured based on the target country.
Supported countries and languages
The table below shows the countries where you can advertise your products through Smart Shopping campaigns. Depending on the target country, one or more languages are available. Using English a campaign can be targeted to any country specified in the table.
Learn more about using product feeds in different languages and currencies.
Target country | Supported languages (in addition to English) |
---|---|
Netherlands* | Dutch |
Australia | |
Belgium* | French, Dutch |
Spain | Spanish |
Ireland | |
Italy | Italian |
Austria* | German |
Greece | |
Latvia | |
Lithuania | |
Luxemburg | |
Portugal | Portuguese |
France | French |
Sweden** | Swedish |
Germany | German |
Slovenia | |
Finland** | Finnish, Swedish |
Denmark | |
Estonia | Estonian |
* you must offer home delivery for the products on offer.
* you must offer home delivery or pickup from a pickup point for the products on offer.
It is possible to add more supported countries and languages per need. If a country you are interested in is missing from the table, please contact the MyCashflow customer service for example via the admin panel that feature.
If you are using a language that is available in more than one countries you can advertise your products in all of those countries using a single product feed. For example, if you have a German language product feed, you can target a campaign to both Germany and Austria, if need be.
Currently, you can only specify the main target country for your campaign in your online store's admin panel. To target the campaign at other countries too, contact the MyCashflow customer service.
Supported currencies
- the euro
- the Swedish krona
- the Danish krona
Enablement
Extensions are not available in MyCashflow Free plan.
The Shopping Ads extension can be used only in store versions with a valid SSL certificate.
To enable the Shopping Ads service:
- the required Google accounts are created/linked
- conversion tracking is installed and enabled
- products are transferred to the Merchant Center
- a campaign is created in the Merchant Center.
Additionally, MyCashflow's Google experts will review your account and help you get the most of your Smart Shopping campaigns.
After you've enabled the Shopping Ads service you should take care of the following items:
- Select the featured products and define relevant product information.
- Also, make sure that your site has all the information Google requires for your Merchant Center account to be approved by Google.
- Activate the campaign created during the signup process.
Managing the featured products
In this chapter, we will look at how to select products for an advertising campaign and how to define the contents of the product feed by handling product details.
Selecting products included in ad campaigns
The selection of featured products is based on a saved search. First, create a new saved search that includes the featured products.
See the instructions on how to create saved product searches.
After creating a saved search, select it for use in the advertising campaign:
- In your online store's admin panel, go to .
- Select the campaign on the list on the bottom part of the page.
- Select on the campaign details.
- Select your saved search on the Campaign product catalog menu.
- Save the campaign settings.
The products included in the advertising campaign will be updated in Google during the next product synchronization. The synchronization happens daily during the early morning.
You cannot use the store's admin panel to set up a product catalog for a campaign if you have defined filters for the in Google Ads (for example, if the products are filtered by brand).
If a product search has been selected for an advertising campaign, the product search has to be deselected before it can be removed.
Specifying product details for you store's product feed
Specify product details as precisely as possible in your online store's admin panel, so that users can get a clear idea of the product even before they click an ad. Detailed product information also improves ads' visibility and increases their cost-efficiency.
Based on the information provided by you, MyCashflow will generate a product feed that will be automatically forwarded to Google Merchant Center for approval. The product feed will also be automatically updated if you edit any product details.
Advertising tickets, vehicles, services etc. is not allowed in Shopping ads. Advertising certain products, such as adult content, dangerous products, alcoholic beverages and medication, is subject to restrictions.
Learn more on the Google support site
MyCashflow's Shopping Ads extension doesn't support advertising product bundles, downloadable or used products.
If your online store sells any of the above mentioned products, our experts will help you prepare the product feed in compliance with Google's policies.
To ensure a frictionless approval for your products in Google ads, specify at least the following product details:
- product name
- product description
- visibility (the product must be visible in the Shopping Ads version and belong to a product category that is visible in any version)
- price
- package size (must be supported by at least one shipping method used for shipping to the target country)
- brand
- product categories (max. 5)
- main product image
- Google product category (defined in the product form's Google product category item)
- if the Google product category is Apparel & Accessories, also specify the following features of the target audience and the product:
- gender
- age group
- product color
- product size
- additionally, in certain Google product categories the product barcode is required (learn more in Google support).
You can set gender and age group by using CSV import. The color and size can be set by using product features.
The product barcode is defined in the stock tracking settings.
- if the Google product category is Apparel & Accessories, also specify the following features of the target audience and the product:
You can also define the following optional details:
- additional product images (max. 10)
- purchase price (needs to be defined separately for each product variation)
- campaign price, which has to meet the following requirements:
- the product has been available under its regular price for min. 90 days
- the discount is at least 5% but not more than 90%
- the campaign duration is limited
- limited availability (defined in the product form's Limited availability item) When defined the product will be shown as preorderable in Shopping ads.
- alternative delivery time (you can define a delivery duration in days or set a fixed delivery date in the If sold out item of the product's or variation's stock tracking settings).
- customization options
- optional product features (all the features with Display as product feature on product pages selected will be included in the feed)
Editing the contents of the product feed
- You can specify and provide to the Merchant Center almost all of the product details supported by Google in the form of product features, including details for which there is no built-in support in MyCashflow (e.g. condition or energy efficiency class).
- You can add products to Shopping campaigns based on product features.
For more information, contact a Google expert at MyCashflow.
Online store policies checklist
- terms-and-conditions
- payment methods and payment fees
- a return policy that makes clear:
- how to return products
- the return costs
- the return requirements concerning products (original packaging, only unused products etc.)
- processing times
- the refund policies.
Also see the ad policies for Google Ads and Shopping
Activating campaigns
By default, campaigns created during the extension setup are paused and must be activated separately in the settings of the Shopping Ads extension:
For the first 3-4 weeks, Google's machine learning algorithm is going to collect information necessary for the ads. During this period, your ads' performance may not be at its best.
Changing the daily budget of a Smart Shopping campaign
Your daily advertising budget doesn't set a strict upper limit on consumption per day, but rather specifies the average daily cost of ads. On a single day, the cost may be lower or higher, but in the long run, the daily budget won't be exceeded.
The upper monthly limit is calculated by using the formula daily budget x 30.4
.
Here's how to set a daily budget:
Advertising in the language and currency of the target country
You can specify the language and currency of your product feed according to the target country, which will make your ads more efficient in this country.
- Create a store version in the target country's language
- Select the target country's currency as the version's default currency
- Select the target country as the version's default country
- Enable the Currency Converter extension, and select the target country's currency in its settings.
If you sell to Sweden, you may want to enable Klarna Payments in your Swedish version in order to be able to accept payments directly in the Swedish krona.
When you specify store version settings according to the instructions above, your customers will see the same information and prices both in ads that appear in Google's networks and in your online store.
Reporting
The Shopping Ads service includes reports for all of your online store's Shopping campaigns that are maintained by the service.
Smart Shopping Campaigns
You can keep track of all of your Smart Shopping campaigns' results directly in your online store's admin panel by means of account-specific and campaign-specific reports.
To view the results of your Smart Shopping campaigns, go to the admin panel's page.
The reports cover only the Smart Shopping campaigns that are managed via the Shopping Ads service.

Other campaigns
- conversion count
- total conversion value
- average cost-per-click
- advertising revenue (ROAS)
The report will also include comments from MyCashflow's expert on the development measures taken and their effects, long-term trends as well as recommendations for further development.
Pricing
- continuous integration between MyCashflow and Google, which keeps your online store's product details up-to-date in Google ads
- the assistance of MyCashflow's Google expert, who helps you specify your online store's goals as well as creates and optimizes your advertising campaigns accordingly
- monthly reporting and consultation with MyCashflow's Google expert
- in conjunction with MyCashflow service fees
- in advance, according to your campaign budget
- afterwards, according to the realized spending of your ads
- in advance via Google (requires configuring payment details in your Google Ads account)
Your choice of billing method never incurs any extra costs. The MyCashflow billing option includes VAT which you can deduct from your store's VAT payments. When billed by the Irish Google subsidiary, the VAT of ad budgets is by default 0% as per the EU community sales directives.
Availability
In this section we will go through the Google product feed's support for different countries, languages and currencies. After setting these correctly you can, for example, create Google Shopping Ads optimized for a certain target area.
Supported countries and languages
The table below shows the countries where you can advertise your products with Smart Shopping campaigns by using Google product feed. Any country listed in the table can be targeted with a campaign linked to a store version in English, but product feeds in other languages may also be possible, depending on the target country.
If the language of your store version allows a product feed to more than one country, you can use a single feed to advertise your products in all of them. For example, if you have a store version in German, you can target its campaign to both Germany and Austria.
Learn more about using product feeds in different languages and currencies.
Target country | Possible feed languages (besides English) |
---|---|
Netherlands* | Dutch |
Australia | |
Belgium* | French, Dutch |
Spain | Spanish |
Ireland | |
Italy | Italian |
Austria* | German |
Greece | |
Latvia | |
Lithuania | |
Luxemburg | |
Portugal | Portuguese |
France | French |
Sweden** | Swedish |
Germany | German |
Slovakia | |
Finland** | Finnish, Swedish |
Denmark | Danish |
Estonia | Estonian |
* you must offer home delivery for the products on offer.
** you must offer home delivery or pickup from a pickup point for the products on offer.
If a country you are interested in is missing from the table, please contact MyCashflow's customer service via the admin panel's chat feature, for example. We can investigate whether it is possible to broaden the support for languages and countries.
Currently, you can only specify the main target country for your campaign in the online store's admin panel. To target the campaign at other countries too, contact the MyCashflow customer service.
Supported currencies
- the euro
- the Swedish krona
- the Danish krona
Installation and setup
Extensions are not available in MyCashflow Free plan.
The Shopping Ads extension can only be used in store versions with a valid SSL certificate.
To enable the Shopping Ads service:
- the required Google accounts are created/linked
- conversion tracking is installed and enabled
- products are transferred to the Merchant Center
- a campaign is created in the Merchant Center.
Additionally, MyCashflow's Google experts will review your account and help you get the most of your Smart Shopping campaigns.
After you've enabled the Shopping Ads service, you should take care of the following items:
- Select the featured products and define relevant product information.
- Also, make sure that your site has all the information Google requires for your Merchant Center account to be approved by Google.
- Activate the campaign created during the signup process.
Managing the featured products
In this chapter, we will look at how to select products for an advertising campaign and how to define the contents of the product feed by handling product details.
Selecting featured products
The selection of featured products is based on a saved search. First, create a new saved search that includes the featured products.
See the instructions on how to create saved product searches.
After creating a saved search, select it for use in the advertising campaign:
- In your online store's admin panel, go to .
- Select the campaign on the list on the bottom part of the page.
- Select on the campaign details.
- Select your saved search on the Campaign product catalog menu.
- Save the campaign settings.
The products included in the advertising campaign will be updated in Google during the next product synchronization. The synchronization happens daily during the early morning.
You cannot use the store's admin panel to set up a product catalog for a campaign if you have defined filters for the product catalog in Google Ads (for example, if the products are filtered by brand).
If a product search has been selected for an advertising campaign, the product search has to be deselected before it can be removed.
Specifying product details for Shopping Ads
Product details are automatically transmitted to Google Merchant Center through the Google product feed when you use Google Shopping for advertising. Specify the product details as precisely as possible, so that users will get a clear view of the product even before clicking on the ads. Detailed product information will also increase the visibility of the ads and improve their cost-efficiency.
Learn more about what information is required and supported in a product feed.
Based on the information provided by you, MyCashflow will generate a product feed that is automatically forwarded to Google Merchant Center for approval. The product feed will also be updated automatically if you edit any product details.
It is not allowed to advertise tickets, vehicles or services in the Shopping Ads. There are also restrictions that concern advertising certain potentially sensitive products, such as adult content, dangerous products, alcoholic beverages and medication. Learn more on Google's support pages.
Additionally, MyCashflow's Google product feed does not support advertising product bundles or downloadable or second-hand products.
If your online store sells any of the above mentioned products, our experts will help you prepare the product feed in compliance with Google's policies.
Content of an extended Google feed
Some of the fields in a feed are defined based on the data generated automatically by the system, whereas other fields are based on product details defined by you. Additionally, you can define optional input fields with MyCashflow's product features. On the list below, the various types of input fields are distinguished according to the following scheme:
- Designation = data based on product contents
- Designation = data definable with product features
- Designation = data defined automatically, not definable by the user
Required
The following information needs to be defined for a product to be accepted into Google's system:
- Title <g:title>: the title of the product or variation (if there are variations on the product, the title is automatically fetched from the variation details to the input field)
- Visibility (the product must be visible in the product feed's store version and belong to a product category that is visible in some version)
- Package size (which must be supported by at least one shipping method available for shipments to the target country)
- Description <g:description>: set in the Description field on the product form
- Price <g:price>: the basic price and currency for the product or product variation
- Brand <g:brand>: the brand of the product
- Product type <g:product_type>: the category path for the product in the online store
- Image link <g:image_link>: the URL address for the main image of the product or product variation
- Google product category <g:google_product_category> for the product.
If the Google product category is Apparel & Accessories, also specify the following attributes of the target audience and the product:
- gender
- age group
- product color
- product size
Additionally, the product barcode is required with certain Google product categories (learn more on Google's support pages).
The gender and age group can be set by using CSV import. The color and size can be set by using product features.
The product barcode is defined in the stock tracking settings.
Product basic information
- ID<g:id>: a unique identifier for the product or product variation
- Link <g:link>: the URL address for the product or product variation page
- Additional image link <g:additional_image_link>: the URL address for an additional product image, max. 10 additional images
Price and availability
- Availability <g:availability>: information regarding the availability of the product or product variation:
- If a start date has been set in the Limited availability item on the product form, the value is preorder.
- If the product is out of stock and an alternative shipping date has been set in the stock settings, the value is backorder.
- Availability date <g:availability_date>: the date when the product or product variation becomes available (if the <g:availability> field has been set)
- Cost of goods sold <g:cost_of_goods_sold>: the purchase price for the product or product variation
- Sale price <g:sale_price>: based on a discount campaign that applies to the product or product variationThe sale price has to meet the following requirements:
- The product has been available at its regular price for at least 90 days.
- The discount is greater than 5% and less than 90%.
- The campaign duration is limited.
- Sale price effective date <g:sale_price_effective_date>: the time the sale price for the product or product variation is effective
Product identifiers
- GTIN <g:gtin>: the global trade item number for the product
- MPN (manufacturer part number) <g:mpn>: product code
- Identifier exists <g:identifier_exists>: indicates whether there is a product code for the product
Detailed product description
- Condition <g:condition>
- Age group <g:age_group>
- Color <g:color>
- Gender <g:gender>
- Material <g:material>
- Pattern or graphic printing <g:pattern>
- Size <g:size>
- Item group ID<g:item_group_id>: a unique identifier for the main product of a product variation
- Product detail <g:product_detail>: technical specifications or other additional information for the product. Defined with sub-attributes:
- Product attribute code <g:attribute_name>: identifier of a product feature set for the product
- Product attribute code <g:attribute_value>: value of a product feature set for the product
Shopping campaigns and other configurations
- Custom label 0–2 <g:custom_label_n>: your own custom label for the product, to organize the discounts and reporting on Shopping campaigns
Locations
- Excluded destination <g:excluded_destination>: this setting allows you to exclude the product from a certain kind of context or advertising campaign. Possible values:
- Shopping_ads
- Buy_on_Googlelistings
- Display_ads
- Local_inventory_ads
- Free_listings
- Free_local_listings
Shipping
- Shipping <g:shipping>: delivery information for the product
The following delivery information is fetched by the system:
- Country <g:country>: an allowed target country for the product
- Price <g:price>: the price for delivering the product
Using product features to modify the contents of the product feed
Almost all of the product data supported by Google can be specified as product features, including details for which there is no built-in support in MyCashflow (e.g., condition or energy efficiency class).
Below, we go through how you can add new Google product data for a product:
You can also add products to Shopping campaigns based on product features. For more information, contact a Google expert at MyCashflow.
Online store policies checklist
- terms and conditions
- payment methods and payment fees
- a return policy that makes clear:
- how to return products
- return costs
- return requirements concerning products (original packaging, only unused products etc.)
- processing times
- refund policies.
Also see the ad policies for Google Ads and Shopping.
Activating campaigns
By default, campaigns created during the extension setup are paused and must be activated separately in the settings of the Shopping Ads extension:
For the first 3-4 weeks, Google's machine learning algorithm is going to collect information necessary for the ads. During this period, your ads' performance may not be at its best.
Changing the daily budget of a Smart Shopping campaign
Your daily advertising budget doesn't set a strict upper limit on consumption per day, but rather specifies the average daily cost of ads. On a single day, the cost may be lower or higher, but in the long run, the daily budget won't be exceeded.
The upper monthly limit is calculated by using the formula daily budget x 30.4
.
Here's how to set a daily budget:
Specifying the language and currency of a product feed
You can specify the language and currency of a product feed according to the target country, which will make Google Shopping Ads more efficient in this country.
Here's how to specify the language and currency according to the target country:
When you specify store version settings according to the instructions above, your customers will see the same information and prices both in the ads that appear in Google's networks and in your online store.
Reports
The Shopping Ads service includes reports for all of your online store's Shopping campaigns that are maintained by the service.
Smart Shopping Campaigns
You can keep track of all of your Smart Shopping campaigns' results directly in your online store's admin panel by means of account-specific and campaign-specific reports.
To view the results of your Smart Shopping campaigns, go to the admin panel's page.
The reports cover only the Smart Shopping campaigns that are managed via the Shopping Ads service.

Other campaigns
- conversion count
- total conversion value
- average cost-per-click
- advertising revenue (ROAS)
The report will also include comments from MyCashflow's expert on the development measures taken and their effects, long-term trends as well as recommendations for further development.