Google Ads

Google Ads is Google's advertising service, which enables you to advertise your online store on Google's search result pages.

There are two alternative methods of enabling Ads in your MyCashflow online store:

By linking your online store's Google Analytics account with Ads (recommended)
By enabling MyCashflow's Ads extension

The use of both methods has been illustrated below.

Extensions are not available in MyCashflow Free plan.

For more information about Google Ads, see our website.

Pricing

The Google Ads extension for MyCashflow is free of charge.

Google charges for the use of the Ads service according to its own pricing list (read more about pricing on Google's website).

Setup: Linking Ads with your online store's Analytics account (recommended)

Ads advertising is easiest to track when Ads is linked to an Analytics account.

Analytics collects data about the clicks on the adverts as well as other types of interaction between the target group and the adverts.
You can see how ads impact the achievement of the goals you set in Analytics.
Analytics collects advertisement price data and calculates return percentages based on ad clicks.

Read Google's instructions for linking Analytics and Ads.

Ads reports

When Analytics and Ads are linked together, you can find information about Ads campaigns on the Analytics page under Acquisition > Google Ads.

Enabling Google Ads via the MyCashflow extension

The Google Ads extension for MyCashflow transmits information about order transactions and the order total to Ads. Google then uses the data for reporting purposes.

Instead of using the extension, we recommend linking the Ads service to the online store's Analytics account.

The setup of the extension includes the following steps:

Create an Ads account for your online store if you don't have your own account yet.
The setup of the Ads service can take up to a day. Google will notify you about the enablement progress.
Create your first campaign.
Familiarize yourself with Google's instructions on creating a campaign.
Enable conversion tracking and create a conversion event according to the instructions below.
Copy the conversion event details into the settings of the MyCashflow Google Ads extension.

Here's how you can define a conversion event and enable the extension:

Create a new conversion event on the Google Ads page Tools > Measurement > Conversions (also refer to Google's conversion tracking instructions).
As the conversion source, select Website.
Define the event settings.
From the Class menu, it is advisable to select Shopping (usually the most suitable option for online store advertising).
Proceed and select the option Define Tag in the Add Tag Yourself step.
Copy the number sequence included in the Ad's tracking code, which is the conversion event code.
Complete the conversion event setup.

After this, proceed to MyCashflow's admin panel.

Go to the admin panel's Account > Extensions > Google Ads page.
Paste the conversion event code you copied into the extension's settings field AdWords/Ads ID.
Press Save.

Google Ads is now tracking the conversion event you set in the online store. You can view conversions by going to Ads Manager and looking at the conversion event details.

For more information about Ads reports, see Google's instructions.

Enhanced conversions

The Google Ads enhanced conversions provide online stores with an effective way to measure conversions and identify buyers even in situations where cookie usage is restricted. This feature improves the accuracy of conversion tracking and enhances the optimization of price offers, which can improve the cost-effectiveness of advertising.

The MyCashflow Google Ads -laajennussupports enhanced conversions, but the feature must be enabled in Google Ads management:

Log in to the Google Ads management at https://ads.google.com/
Enable the feature on the Goals > Settings > Enhanced Conversions page.
Select Google tag as the data management method and save the settings.
Enable enhanced conversions in the campaign conversion settings:
1. Go to the page Goals > Summary.
2. On the page, open the conversion for which you want to enable enhanced conversions.
3. Enable the feature in the conversion data section under Edit Settings > Enhanced Conversions.
4. Save the conversion settings.

With the setting enabled, the enhanced conversion data are included in all future conversion events.

Google conversion tracking events

With conversion tracking, you can determine, for example, how many customers have come to your online store by following an ad link seen on Google's channels and then placed an order.

If the conversion settings have been disabled in the Product Feeds extension, tracking may come from other extensions in use (e.g., Google Ads or Tag Manager).

Google conversion tracking consent mode is denied by default. In order to obtain user consent, you must implement a consent management tool.

The easiest solution for managing consents in an online store is MyCashflow's Cookie and Consent Management service, which you don't have to maintain yourself.

Read more about consent management options:

Conversion tracking covers the following event data from the browser:

Event name	Event description	Parameters
`Conversion`	completing an order	`aw_feed_country` `aw_feed_language` `aw_merchant_id` `coupon` `currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `new_customer` `send_to` `shipping` `tax` `transaction_id` `user_id` `value`
`ViewItem`	viewing a single product	`items item_id google_business_vertical id` `send_to` `value`
`ViewItemList`	product list view	`items item_id google_business_vertical id list_name name price quantity` `send_to`

Event name

Event description

Parameters

Conversion

completing an order

              aw_feed_country
              aw_feed_language
              aw_merchant_id
              coupon
              currency
              items item_id discount item_brand item_category item_name item_variant price quantity
              new_customer
              send_to
              shipping
              tax
              transaction_id
              user_id
              value

ViewItem

viewing a single product

              items item_id google_business_vertical id
              send_to
              value

ViewItemList

product list view

              items item_id google_business_vertical id list_name name price quantity
              send_to

In connection with conversion events, the following user information is transmitted, if available:

email address (distributed)
phone number (distributed)
first name (distributed)
surname (distributed)
street-address
city
postal-code
country

Event name	Event description	Parameters
`AddBundleToCart`	Adding a product bundle to the shopping cart	`currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`AddToCart`	adding a product to the shopping cart	`currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`BeginCheckout`	proceeding to checkout	`coupon` `currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`Purchase`	completing an order	`coupon` `currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `shipping` `tax` `transaction_id` `value`
`RemoveFromCart`	removing an item from the shopping cart	`currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`ViewBundle`	viewing the product bundle	`currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`ViewItem`	viewing a single product	`currency` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to` `value`
`ViewItemList`	product list view	`item_list_id` `item_list_name` `items item_id discount item_brand item_category item_name item_variant price quantity` `send_to`

USER GUIDE

Pricing

Setup: Linking Ads with your online store's Analytics account (recommended)

Ads reports

Enabling Google Ads via the MyCashflow extension

Enhanced conversions

Google conversion tracking events

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