Google Ads is Google's advertising service, which enables you to advertise your online store on Google's search result pages.
There are two alternative methods of enabling Ads in your MyCashflow online store:
- By linking your online store's Google Analytics account with Ads (recommended)
- By enabling MyCashflow's Ads extension
The use of both methods has been illustrated below.
Extensions are not available in MyCashflow Free plan.
Pricing
Using the Google Ads extension is free of charge.
The Google Ads service itself is subject to charges (see Google's pricing).
Setup: Linking Ads with your online store's Analytics account (recommended)
Linking Analytics with Ads makes tracking Ads advertising much easier in comparison to using the MyCashflow Ads extension:
- Analytics collects data about the clicks on the adverts as well as other types of interaction between the target group and the adverts.
- You'll also be able to see how the adverts contribute to reaching the goals that have been set up in Analytics.
- Analytics also collects the advert price details and calculates the revenue percentage based on clicks on those adverts.
See Google's instructions on linking Analytics and Ads.
Ads reports
Once Analytics and Ads have been linked, you'll be able to view the data for your Ads campaigns in Analytics, on the page .
See also Google's documentation about Ads reports in Analytics.
Setup: Using the MyCashflow extension
We recommend that you enable Ads by linking it with your online store's Analytics account.
For instructions, see the previous section.
MyCashflow's Google Ads extension transfers the order event and the order’s total data to Google Ads. Google then uses the data for reporting purposes.
See also the following sources:
Read also the general extension installation and deployment instructions.
To enable the extension:
- Create an Ads account for your online store if you still haven't done so
- Enabling Ads may take up to 24 hours. Google will notify you about the enablement progress.
- Create your first campaign. For more information about creating campaigns, see Google's documentation.
- Enable conversion tracking and create a conversion event (see instructions below)
- Copy the details of the conversion event and, back in your online store's admin panel, paste them into the settings for the Ads extension
See the detailed instructions below for defining conversion events and enabling the extension.
- Copy the conversion event's code from the Ads' tracking code.
- Paste the code you've just copied into the settings for the Ads extension into the field Google Ads code.
Ads is now tracking the conversion event that you've defined for your online store. In Ads, you'll be able to see conversion data in the conversion event details.
For more information about Ads reports, see Google's instructions.
Enabling enhanced conversions
The Google Ads enhanced conversions provide online stores with an effective way to measure conversions and identify buyers even in situations where cookie usage is restricted. This feature improves the accuracy of conversion tracking and enhances the optimization of price offers, which can improve the cost-effectiveness of advertising.
MyCashflow’s Google Ads -laajennus supports the use of enhanced conversions out of the box, but the feature must be enabled in the Google Ads management.
With the setting enabled, the enhanced conversion data are included in all future conversion events.
