With the Google product feed, you can display your online store's products in Google's services.
The Google product feed is a file automatically generated from the product information of a selected store version, and its content is regularly transmitted to Google's Merchant Center.
The Google product feed subscription also includes conversion tracking, which provides concrete information about the effectiveness of your advertising through Google's tools. This way you can determine, for example, how many customers have come to your online store by following an ad link seen on Google's channels and then placed an order.
The Google product feed is part of the MyCashflow Product Feeds extension.
Ordering product feeds
Only an admin account can order product feeds.
Here's how to order a new version-specific Google product feed for the online store:
- Valinnainen: If necessary, enter the Google conversion settings (conversion ID and conversion label), which can be accessed via the three-point icon on the product feed row.
- After you have entered the conversion settings, Google Ads allows you to track the sales generated through the feed's ads.
- You can add conversion tracking afterwards and disable it at any time.
The Google Ads conversion settings defined in the feed settings will overwrite any other Ads tracking scripts that are used in the version.
Once you have completed the order, the feed details and address will be visible on the extension page. You can view the content of the feed by copying the feed URL into the browser's address bar. Note that not all browsers may be able to display large feeds.
Enhanced conversions
The Google Ads enhanced conversions provide online stores with an effective way to measure conversions and identify buyers even in situations where cookie usage is restricted. This feature improves the accuracy of conversion tracking and enhances the optimization of price offers, which can improve the cost-effectiveness of advertising.
The MyCashflow Google-tuotesyötesupports enhanced conversions, but the feature must be enabled in Google Ads management:
With the setting enabled, the enhanced conversion data are included in all future conversion events.
Google conversion tracking events
With conversion tracking, you can determine, for example, how many customers have come to your online store by following an ad link seen on Google's channels and then placed an order.
If the conversion settings have been disabled in the Product Feeds extension, tracking may come from other extensions in use (e.g., Google Ads or Tag Manager).
Google conversion tracking consent mode is denied by default. In order to obtain user consent, you must implement a consent management tool.
The easiest solution for managing consents in an online store is MyCashflow's Cookie and Consent Management service, which you don't have to maintain yourself.
Read more about consent management options:
Conversion tracking covers the following event data from the browser:
| Event name | Event description | Parameters |
|---|---|---|
| Conversion | completing an order | aw_feed_country
aw_feed_language
aw_merchant_id
coupon
currency
items item_id discount item_brand item_category item_name item_variant price quantity
new_customer
send_to
shipping
tax
transaction_id
user_id
value
|
| ViewItem | viewing a single product | items item_id google_business_vertical id
send_to
value
|
| ViewItemList | product list view | items item_id google_business_vertical id list_name name price quantity
send_to
|
In connection with conversion events, the following user information is transmitted, if available:
- email address (distributed)
- phone number (distributed)
- first name (distributed)
- surname (distributed)
- street-address
- city
- postal-code
- country
Product feed content
The product feed includes information according to the parameters below for all products and variations visible in the store version.
In the feed product listing, parameters may appear in a different order than on this page and are not parsed into groups.
The prefix g for the parameter indicates that the name belongs to the Google Merchant Center namespace.
Basic product information and description
- g:title
- product name according to the product form (for variation products, by default, in addition to the main product name, the variation name according to the product card's Stock tab)
- g:id
- automatically determined product identifier (for variation products, both the main product and the variation identifier)
- g:item_group_id
- variation main product identifier separately (only in variation product information)
- g:link
- Product page URL address
- g:image_link
- Primary product image URL
- g:additional_image_link
- additional image URL (parameter can appear multiple times in the information of the same product.)
- g:description
- Product description and detailed product information
Manufacturer identifiers
- g:brand
- brand
- g:gtin
- EAN code or other GTIN identifier from the stock management settings section Barcode (the series of numbers must comply with the standard)
- g:mpn
- manufacturer's part number from the product form section Product code
- g:identifier_exists
- automatically determined information on the use of manufacturer identifiers
- The value is true if the product information contains at least g:gtin or both g:brand and g:mpn.
- The value is false if there is no manufacturer identifier in the product information or if there is only g:brand or only g:mpn.
Product classification and restrictions
- g:product_type
- product category path in the online store
- g:google_product_category
- Google product category number code
- g:gender
- target customer's gender (selectable from the product form section Search engine optimization , if the product's Google product category is Apparel & Accessories)
- g:age_group
- target customer's age group (selectable as well as gender)
- g:adult
- adult entertainment label
- g:excluded_destination
- excluded display location (the product is not visible in the respective advertising channel)
Price and delivery information
- g:price
- price
- g:sale_price
- Campaign price
- g:sale_price_effective_date
- Campaign period
- g:cost_of_goods_sold
- cost of goods sold (to calculate the gross profit of shopping cart conversions)
- g:availability
- product availability
- g:availability_date
- availability date
- g:shipping
- country-specific shipping costs (parameter can appear multiple times in the information of the same product.)
- g:country
- country of delivery
- g:price
- shipping costs
Information determined by product features
The values of the following parameters are based on the product features you have defined:
- g:color
- COLOR
- g:size
- size
- g:material
- material
- g:pattern
- Pattern or graphic printing
- g:condition
- condition class (default new)
- g:product_detail
- additional attribute (parameter can appear multiple times in the information of the same product.)
- g:attribute_name
- additional attribute name
- g:attribute_value
- additional attribute value
- g:custom_label_0
- g:custom_label_1
- g:custom_label_2
- g:custom_label_3
- g:custom_label_4
- the identifier of the value of the additional attribute using the specified parameter separately.
Using product features to modify the contents of a product feed
With MyCashflow's product features, you can add product information to a feed that the feed does not natively support (such as an environmental certificate granted to the product or the product's inclusion in a specific discount campaign).
When you use product features to define, for example, product environmental certificates, first create a new product attribute using a custom identifier (such as eco_certificate). Activate the Display as product feature on product pages selection in the product attribute settings.
After this, add values to the product attribute with identifiers to specify environmental certificates.
Finally, you can enable the product attribute as a product feature for products or variations. The product feature you specified will appear in the product feed when the feed is updated next time.
Examples
<g:product_detail><g:attribute_name>Environmental certificate</g:attribute_name><g:attribute_value>Öko-Tex 100</g:attribute_value></g:product_detail>- optional identifiers
- identifiers of standard attributes
- custom identifiers
Optional identifiers
An optional identifier for a product attribute is useful when the product feature does not correspond to any standard attribute supported by the product feed. You can format the optional identifier in any way you like (for example, the identifier for the Environmental Certificate attribute could be environmental_sertificate just as well as eco_certificate).
Identifiers of standard attributes
Certain product feed parameters correspond to the identifiers of the feed's standard attributes:
- color
- size
- material
- pattern
- condition
<g:color>blue</g:color>Custom identifiers
If you define a product feature for internal store use only (for example, to group products included in a discount campaign), you can use an a custom identifier as the product attribute identifier:
- custom_label_0
- custom_label_1
- custom_label_2
- custom_label_3
- custom_label_4
If a product attribute uses an custom_label identifier, the identifier of the attribute value is also included in the feed as a separate element. As identifiers for attribute values, for example, outlet and spring_2025 would appear in the feed as follows:
<g:custom_label_0>outlet</g:custom_label_0><g:custom_label_1>spring_2025</g:custom_label_1>Shipping countries
The product feed automatically uses the store version's language and default currency. By defining the delivery countries in the settings, you can provide the customer with more information about the product.
The list below shows the countries where you can advertise your products using the Google product feed. You can target an English store version product feed to any selectable country, but depending on the target country, product feeds from store versions in other languages may also be possible (alternative languages are mentioned in parentheses).
- Netherlands (Dutch)*
- Australia
- Belgium (Dutch, French)*
- Spain (Spanish)
- Ireland
- Italy (Italian)
- Austria (German)*
- Canada
- Greece
- Latvia
- Lithuania
- Luxemburg
- Portugali (portugali)
- France (French)
- Sweden (Swedish)**
- Germany (German)
- Slovakia
- Finland (Finnish, Swedish)**
- Denmark (Danish)
- Estonia (Estonian)
- United States
* you must offer home delivery for the products on offer.
** you must offer home delivery or pickup from a pickup point for the products on offer.
If a country or language you are interested in is missing from the table, please contact the MyCashflow customer support via the admin panel's chat feature, for example. We can explore the possibility of expanding language and country support.
Specifying the language and currency of a product feed
You can specify the language and currency of your product feed according to the target country, which will make your ads more efficient in this country.
Here's how to specify the language and currency according to the target country:
When you specify store version settings according to the instructions above, your customers will see the same information and prices both in the ads that appear in Google networks and in your online store.
Updating the product feed
Product feeds are updated automatically once a day in the early morning. Changes made to products in the online store or additions or deletions of products are therefore not immediately visible in the feeds.
You can also update the product feed manually on the admin panel's page by pressing the 
button next to the feed to be updated. You can update the feed once every 30 minutes.
Deleting a product feed
Here's how to delete a product feed from a version and terminate the associated advertising:
The advertising associated with the deleted product feed will cease once the ad service's bot next time checks the updates for your product feeds.
