MyCashflow includes built-in support for Schema.org markup, which provides more versatile information about the online store's products and other content in public search engine results.

Schema.org data are metadata included in the source code of websites. Also known as rich data. Many search engines read Schema.org markup and use it for formatting the search result's layout and contents.

Below is an example of a search engine link to an online store's product page, where Schema.org markup also enables the display of a breadcrumb trail, product review, product price, and a short product description in the search results.

Google and other search engine services index e-commerce data at their own pace and independently decide how the information appears in search results. The updating of enriched data to the search engine can therefore take time, and the search engine may not necessarily display the information even if it is available.

Schema.org implementation in MyCashflow

MyCashflow includes the following types of Schema.org data in the source code of the online store pages:

Store details

  • Store name
  • URL address
  • Logo
  • Phone number
  • Store's country of operation
  • Store's languages
  • Possible delivery countries for the store version (based on the shipping methods available in the store version)

Product categories (including the store's homepage)

  • Category name
  • URL address
  • Description
  • Campaign image (or the store logo on the front page if no campaign image is set)

Products

  • Product ID
  • URL address
  • Product code
  • Product name
  • Short description
  • Main product image
  • The first product category in order
  • Brand
  • Seller's (i.e., online store's) information
  • Price, currency and availability
  • Rating if the shop has the Product Reviews extension enabled

News

  • Title
  • Lead paragraph
  • News image
  • URL address
  • Release and edit dates
  • Author (i.e. online store) details

Navigation and search

  • Breadcrumb path that shows the page's location in the store
  • Search field that directly uses the search result page