You can set Google Analytics to track the purchase events that were finalized in your online store both via the single-page checkout as well as by the multi-page checkout.
This article is about the old Google Analytics extension.
There is a new Google Analytics 4 extension, which enables you to use the newest version of Google Analytics in your store.
Google will sunset the old Analytics version on 1 July 2023.
It is recommended to use the old and new Google Analytics extension side-by-side until the old version seizes to function.
Read more about the differences between the old and new Analytics.
To track your store's order conversion, first enable the online store tracking and site search tracking.
Order conversion is tracked by using Google Analytics' goals. Goals are pre-defined scenarios whose events are logged in Google Analytics' conversion reports.
Creating goals
Here's how to specify goals used for conversion tracking:
Google Analytics is now tracking your online store's orders. You'll find more information about them on the Google Analytics
page.Excluding unnecessary referral traffic
Google Analytics often interprets returning from payment services to the online store as referral traffic. This is especially problematic when tracking order conversions, as it prevents conversions from being logged in the tracking service.
Most often this issue occurs after SSL encryption has been enabled.
Before defining goals, exclude payment services as sources of referral traffic:
The addresses you may want to exclude as sources of referral traffic:
- aktia.fi
- acs4.3dsecure.no
- acs2.edb.com
- cap.attempts.securecode.com
- danskebank.fi
- klarna.com
- cards-eu.klarna.com
- luottokunta.fi
- nordea.fi
- epmt.nordea.fi
- op.fi
- kultaraha.op.fi
- paypal.com
- ppipe.net
- saastopankki.fi
- s-pankki.fi
- online.s-pankki.fi
- secure.payments.digitalriver.com
- paymenthighway.io
- payment.paytrail.com
- secure.jousto.com
- pay.checkout.fi