After you've created a campaign and added products to it, it's time to set the products' prices.

The basics of pricing campaign products

In order to be able to set the campaign products' prices, first you should create a new discount campaign and add products to it.

Make sure to set the campaign products' prices whenever you've:

  • added new products to the campaign
  • changed the retail prices for the campaign products
  • changed the campaign's discount percentage or type of discount (product discounts vs. quantity discounts)

Start by opening the desired campaign from the left-hand Campaigns column on the Products page.

Learn more about campaigns.

Determining products' discount prices

Products' discount prices are determined by campaigns, discount coupons and gift cards (experimental feature). The example below illustrates how the product's final price is calculated when multiple discounts apply to it:

  • The campaign discounts and discount coupons are applied to the order product first.

    If the customer uses both a coupon and a campaign that entitle to the same kind of discount (e.g. discount on the product or the order total), only the greater discount is taken into account.

    For instance, if both a 20% off campaign and a 25% off discount coupon apply to the order total, only the discount coupon is going to be taken into account.

    If the campaign applied only to products and the coupon to the order total, both discounts would take effect.

  • After that the potential gift card discounts are taken into account.

    If, after using the gift card, there is nothing left to pay, the customer doesn't have to select a payment method at all at checkout.

Defining product discounts

You can define a discount price for each product that has been added to the campaign either according to the campaign's general discount percentage or on a product-by-product basis.

You can also give products quantity-based discounts.

Basic product discounts can be defined in the following way:

  1. To discount all products according to the discount defined in the campaign form, click Calculate and preview.

    To update the prices of the products that you've already priced, select the option Calculate prices for all products (override all prices).

    The campaign products' prices will be calculated based on the discount percentage and these will be updated in the product table.

  2. You can also define individual campaign prices for the campaign products. Click the cell to open it for editing:

    In the Discount price column, you can define a fixed discount price that will be applied to the product during the campaign period as long as all campaign terms are met.

    In the % column, you can define individual discount percentages for products which will replace the general discount percentage set for the campaign.

    In the order limit column, you can define the maximum order quantity for the product which the customer cannot exceed when placing an order.

    The campaign order limit always takes precedence over products' individual order limits.

  3. After making the desired changes, click Save prices.

Defining quantity-based discounts

A new experimental feature for awarding quantity-based discounts for different variations of the same product is now available.

Learn more about the feature.

If you've selected quantity-based discounts as the type of product discount while creating the campaign, you'll be able to set multiple, quantity-based discounts for each campaign product.

For instance, you can use quantity-based discounts to sell 3 shirts for 10 € each.

  1. To add a new quantity-based discount, in the campaign product table, click the Add new quantity-based discount link.
  2. Define a discount for the desired quantity.

    In the Amount column, indicate the quantity that entitles the customer to the discount.

    Define the discount price for the product when sold separately either in the Discount price or the % column (fixed or expressed in percentage terms).

    In the order limit column, you can define the maximum order quantity for the product which the customer cannot exceed when placing an order.

    The campaign order limit always takes precedence over products' individual order limits.

  3. Add the required quantity for all products included in the campaign.

    Products for which no discount prices haven't been defined won't be displayed on the campaign page.

    If the campaign also contains products sold one at a time, define a discount price for them too.

  4. After you've defined discounts for all campaign products, click Save prices.